Follow The "Principles"
Google demands website admins stick to their "tenets" and intends to compensate websites with
brilliant substance and amazing 'white cap' seo techniques and web promoting systems with high rankings. On the other hand it additionally needs to punish sites that figure out how to rank in Google by breaking these standards.
These principles are not laws, rules, for positioning in Google; set around Google. You ought to note that a few routines for positioning in Google are, indeed, really unlawful. Hacking, for example, is illicit.
You can decide to take after and comply with these principles, twist them or disregard them – all with distinctive levels of accomplishment (and levels of reprisal, from Google's web spam group). White hat do it by the 'principles'; dark hat disregard the 'guidelines
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